TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Ted Baker Presents Zolted, ‘Traveling Mystic’


And in another online quiz related to SXSW, we present Zolted, which is Ted Baker’s “traveling mystic and diviner of circus fortunes” that seems likely inspired by the fortune-telling character from Big.

The interactive, multi-channel campaign invites users to take a brief personality quiz to determine their “true circus character.” Once their character has been determined, users may upload a photo to superimpose their face onto the character they’ve been awarded. What’s more, participating in the quiz automatically enters site visitors for a chance to win “a trip for two to Cirque du Soleil at the O2, including a three night stay in London with round trip travel.”


Beginning today, and for each day spanning the duration of the campaign, Ted Baker will release one of six short videos, “filmed on location with the performers of Gifford’s Circus in the UK.” They will then ask users to recreate the circus act and share it over Instagram using #Zolted and tagging @ted_baker. The first fifty to participate in each challenge will receive an exclusive Ted Baker tote bag. The campaign will also include “pop-up popcorn carts and photo opportunity cut out boards at select stores across North America and the UK.” Head on over to the Zolted site to give a try for yourself, and find out which circus character you are. Apparently, I’m the horseman.

Zolted 2


Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!