Scott Goodson apparently wants to implement “cultural movement” at his agency, StrawberryFrog, and to do so, SF’s founder has hired William Allen to serve as director of cultural development. We thought Pee Wee Herman and/or Colin Murphy had the patent on sporting snazzy bow ties, but nonetheless, Allen is currently serving as senior manager, global partnerships at the “ideas” event we all know as TED.

Says Allen in a statement, “What I have learnt at TED is that storytelling, both inside and out of an organization, is critical as movements usurp advertising in the age of authenticity. I am thrilled to be joining a global agency that is creating movements for clients, and already implementing these strategies so effectively with its existing clients.” Prior to TED, Allen co-founded his own digital consultancy dubbed Industry Digital Media.