It’s that time of year again as non-profit org TED has kicked off its TED2012 conference in Long Beach, CA by announcing the winners of its second annual “Ads Worth Spreading” challenge, which asks the global ad community, whether agencies or marketers, to come up with inspiring, online storytelling ((last year’s winners can be found here).
This year, the TED team was accepting submissions from YouTube as well and ultimately ended up receiving entries from 39 countries. They had to narrow it down to the top 10 and two of the pieces that cracked the list include Chipotle’s “Back to the Start’” effort featuring Willie Nelson‘s rendition of Coldplay’s “The Scientist” (above) and Droga5 NY’s “Day One – Linda” work for Prudential (full version posted below). Check out the fill list of Ads Worth Spreading winners here.
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