Blink and you might have missed it, but IPG vet Scott Tegethoff has left vacated his executive vice-president/managing partner role at Universal McCann to join Omnicom’s OMD as, wait for it, executive director/global accounts, managing partner transformation. Tegethoff initially joined UM as executive on its L’Oreal business back in 2004, eventually working as CMO on its global Coca-Cola and ExxonMobil business. During his career, Tegethoff has worked on the planning/comms side at the likes of Leo Burnett, Starcom MediaVest Group and Saatchi & Saatchi.
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Starting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!