Saatchi New Zealand and cereal brand Weet-Bix has solicited the help of handful of players from native team The All Blacks, perhaps one of the most well-known rugby franchises in the world, to help make a young fan’s dream come true. How? By surprising the lad at his breakfast table, obviously. Ten-year-old Auckland boy Bailey Paki‘s reaction says it all as he’s greeted by All Blacks teammates Ben Franks, Wyatt Crockett, Tom Taylor and Frank Halai. To make the surprise that much sweeter, the parties involved set up a pitch in Paki’s grandfather’s backyard. Of course, a hearty breakfast comes in handy prior to the athletes getting down to business. In a statement, Saatchi NZ ECD Antonio Navas says, “”The experience of bringing Bailey’s dream day to life has been an incredible journey for everyone involved. I think we have all been a little inspired by his passion and determination along the way. Creatively, the opportunity to bring together two of New Zealand’s most iconic and loved brands together in this way was our very own dream day.” Nothing like a a quick heartwarming clip for lunchtime, now who else is hungry? Credits after the jump.
Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Antonio Navas
Creative Group Head: Nicole Sykes
Creative: Anne Boothroyd
Creative: Mike Davison
Planner: Sarah Hodgetts
Head of Content: Jane Oak
Agency Producer: Amy Hansen
Production Company: 8com
Producer: Ivan Barg
Director: Andy Morton
DOP: Andrew Stroud
Production Designer: Shayne Radford
Editor: Jarrod Wright
Grade: Pete Ritchie/Blockhead
Sound House: Franklin Rd
Composer: Milon Williams
- We Hear: Mello Yello to Ames Scullin O’Haire?
- 360i Appoints Jeff Anderson as Group Creative Director
- Huge Parties It Up for Crate and Barrel
- 22squared Uses Singing Sloth to 'Save the Americans'