“The Big Ad Gig” turns five this year, meaning there’s another chance for six creatives to win a monthlong paid freelancing job at a New York City agency. Similar to last year’s campaign, contestants will have to deal with immediate pressure: they’ll each be given only 60 minutes to record a video response to the prompt question. Eight finalists will be selected, and then during Advertising Week, judges will whittle the eight down to six. An interesting stat worth noting: 28 of the 32 past finalists now have full-time positions at agencies.
Atmosphere Proximity and The New York Times are once again quarterbacking the contest. The judges include CEO of Proximity Atmosphere Andreas Combuechen, Ad Council Executive VP Priscilla Natkins, CP+B Partner Rob Reilly, Co:Collective Cofounder Rosemarie Ryan, Deutsch North America CEO Linda Sawyer, Ogilvy and Mather NY CCO Calle Sjoenell, and JWT CEO Bob Jeffrey.
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