TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Gecko Waves Goodbye to Glenn Beck

glennbeck2.jpg

GEICO is the latest advertiser to pull ads from Glenn Beck‘s show on Fox News following similar moves from competitor Progressive as well as Procter & Gamble, Lawyers.com and SC Johnson. The Beck boycott stems from an effort by the group ColorofChange.org to pressure advertisers to pull spots from the host’s show after he called President Obama a “racist”.

Our sister blog, TVNewser, though, received word from Fox indicating “that the advertisers simply moved their spots from Beck to other programs on the network, ‘so there has been no revenue lost.’”

In a statement, GEICO seemed to reiterate Fox’s comment, saying:

“On Tuesday, August 4, GEICO instructed its ad buying service to redistribute its inventory of rotational spots on FOX-TV to their other network programs, exclusive of the Glenn Beck program. As of August 4, GEICO no longer runs any paid advertising spots during Mr. Beck’s program.”

More: “Today on the Menu: CNN Blocks Ad, Fox and NBC are Fighting…

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!