Ben Felton, most recently executive planning director at MRM Meteortie, has joined The Marketing Store as its new chief strategic officer.
In his new role, Felton will be responsible for leading the agency’s strategy and planning team, working across all of the agency’s client partners, and will report to managing director Lisa Bonney. Felton joins The Marketing Store with over 17 years experience “leading strategy for both pure-play digital shops and fully-integrated agencies.” Over the course of his career, he launched the UK’s first price comparison website, and led strategy at Global Beach, MRM, and Wunderman Interactive. He was part of the team that built Wunderman Interactive into a European network, after which he took a role as managing partner at agency.com. Felton has worked with clients including Ford, Harper Collins, IKEA, Intel, Jaguar, Motorola, Nationwide, Pringles, Tampax, and Virgin.
The Marketing Store managing director Lisa Bonney said, “We’re delighted to have Ben on board. He’s a gifted and highly creative planner, driven by insights and genuinely understands brands and their audiences. With Ben’s arrival and additional recent senior hires, we’re well positioned for the next phase in our evolution as an agency.”