TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The Political Bubble Will Burst; Media Spend Will Burn Baby Burn

Ugh. Ack. Blech. More reality comes your way by NYT columnist David Carr this morning:

“In the last presidential election cycle, all political advertising spending was about $1.7 billion. This year it will be $2.5 billion, according to current estimates. The bullish year in broadcast political bull has served as something of a Band-Aid on a hemorrhaging ad market. Pulling that bandage off on Nov. 5 is going to hurt.”

Automotive is the crapper. Financial ads? Forget about it. And soon, the attack ads, 30 minute spends and all that jazz will be (sniff, sniff) vapor. So, what happens when the political gravy train runs dry for local TV networks and those big ones, too? The ad spend… dear gawd.

More:

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!