The Political Bubble Will Burst; Media Spend Will Burn Baby Burn

Ugh. Ack. Blech. More reality comes your way by NYT columnist David Carr this morning:

“In the last presidential election cycle, all political advertising spending was about $1.7 billion. This year it will be $2.5 billion, according to current estimates. The bullish year in broadcast political bull has served as something of a Band-Aid on a hemorrhaging ad market. Pulling that bandage off on Nov. 5 is going to hurt.”

Automotive is the crapper. Financial ads? Forget about it. And soon, the attack ads, 30 minute spends and all that jazz will be (sniff, sniff) vapor. So, what happens when the political gravy train runs dry for local TV networks and those big ones, too? The ad spend… dear gawd.

More:

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.