Texas stalwart The Richards Group teamed up with Sugar Film Production and director Chris Smith to create a new, four spot campaign for H-E-B.
The 30-second spots – “One For Each,” “Laundry Sorting,” “Splendid” (featured above)– all feature those fundamental playoff perennials/San Antonio Spurs stars Tony Parker, Manu Ginobili, Tim Duncan, and Kawhi Leonard in humorous scenarios. Each of the spots employs a type of self-depreciating humor too often absent from self-serious athlete endorsements. Even more refreshing is that the majority of the spots actually succeed at being funny. This is all thanks in large part to solid writing. The Richards Group delivers “scripts tailor-made…for the personalities and idiosyncrasies of the players…” and it really shows.
The funniest of the spots, “Splendid,” features Tony Parker and Manu Ginobili taking a steak dinner at home a little too seriously. “Laundry Sorting” is almost as amusing, highlighting Kawhi Leonard’s impressive laundry skills. “One For Each” and “Tough Talk” see the Spurs stars talking up H-E-B sauces and Mootopia (a type of post-workout drink) respectively. Stick around for “Laundry Sorting” after the jump.
Titles: “One For Each,” “Laundry Sorting,” “Splendid,” “Tough Talk,” 4 x :30
Group VP Advertising and Marketing: Cory Basso
Director of Advertising: Shelley Hannon
Senior Account Manager: Lena Delgado
Agency: The Richards Group
Brand Creative Group Head: Chris Smith
Brand Creative/Art Director: Bo McCord
Brand Creative/Copywriter: Wendy Mayes
Brand Creative/Copywriter: Brittany Sarrett
Brand Creative/Art Director: Kyle Kelley
Director of Broadcast: Greg Gibson
Agency Producer: Debbie Koppman
Business Affairs Manager: Sara Sax
Business Affairs Manager: Devona Mayeur
Brand Management: Howard Blevins
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
Line Producer: Michelle Isbell
Editorial: Fast Cuts
Editorial Executive Producer: Lisa Hill
Editorial Senior Producer: Barbara Sanders
Offline Editor: Jason Payne
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