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The Richards Group, MPC’s ‘Godzilla’ FIAT Spot Goes Viral

The Richards Group teamed up with production house MPC Creative for a new FIAT campaign featuring the King of Monsters, Godzilla.

The 45-second spot utilizes the film asset of the CG Godzilla crafted by MPC Film Warner Bros. for the Godzilla reboot (which couldn’t possibly be worse than the last attempt at rebooting the franchise) hitting theaters today, with CG of Godzilla crafted by MPC Film. In the spot, Godzilla eyes a FIAT, shoves it in his mouth and then spits it out, which prompts the “It’s a lot bigger than you think” tagline. The spot has proven a huge success, racking up over 5 million views since its debut less than 2 weeks ago. That’s not too surprising, as it’s a pretty fun tie-in that manages to balance promoting Godzilla and FIAT pretty well. Stay tuned for credits after the jump.

Credits

AGENCY: The Richards Group

Creative Group Head/Writer: David Canright

Creative Group Head/Art Director: Lynda Hodge

Brand Principal: Dave Allen
Brand Managers:
Christy Diesel, Meghan England, Chris Siminski
Producer:
Jenny Wolk


PRODUCTION COMPANY: MPC Creative

Managing Director: Andrew Bell
Executive Producer: Asher Edwards
Live Action Producer: Zak Thornborough
VFX: MPC LA
Senior Producer: Juliet Tierney
VFX Supervisors: Andy Boyd, Jake Montgomery


GRADE: MPC LA

Colorist: Mark Gethin

EDITORIAL: Cut + Run
Editor: Staci LeVan
Edit Assistant: Christopher Kasper
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