The Richards Group teamed up with production house MPC Creative for a new FIAT campaign featuring the King of Monsters, Godzilla.
The 45-second spot utilizes the film asset of the CG Godzilla crafted by MPC Film Warner Bros. for the Godzilla reboot (which couldn’t possibly be worse than the last attempt at rebooting the franchise) hitting theaters today, with CG of Godzilla crafted by MPC Film. In the spot, Godzilla eyes a FIAT, shoves it in his mouth and then spits it out, which prompts the “It’s a lot bigger than you think” tagline. The spot has proven a huge success, racking up over 5 million views since its debut less than 2 weeks ago. That’s not too surprising, as it’s a pretty fun tie-in that manages to balance promoting Godzilla and FIAT pretty well. Stay tuned for credits after the jump.
PRODUCTION COMPANY: MPC Creative
GRADE: MPC LA
- BETC and Andy's Recreate 1984 in 007-Style Peugeot Spot
- F/Nazca Saatchi & Saatchi Restages Classic Photos for Leica
- Cossette Celebrates Togetherness for Cheerios
- W+K Chases the Horizon for Citizen Watches