This is less advertising and more a demonstration of brands communicating directly with consumers. You know those two chicks said they were bullied, treated unfairly by Southwest Airlines because they were “too pretty”? Oh, the humanity! The company has released their response through major media outlets and achtung baby! Through YouTube, too. The use a “pretty gal” to relay their message in what we would call a very real world and almost snarky style. Pretty. Awesome.
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Work with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!