The SouthWest Airlines Smack Down

This is less advertising and more a demonstration of brands communicating directly with consumers. You know those two chicks said they were bullied, treated unfairly by Southwest Airlines because they were “too pretty”? Oh, the humanity! The company has released their response through major media outlets and achtung baby! Through YouTube, too. The use a “pretty gal” to relay their message in what we would call a very real world and almost snarky style. Pretty. Awesome.

Inside Social Apps starts this Wednesday! Join us on February 8-9 in San Francisco and hear industry leaders share their views on today’s most formidable challenges affecting social and mobile apps and games in 2012. If you haven’t registered yet, $599 early registration prices are still in effect (on-site passes are $799), so register today and save.