TVNewser Show TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

The SouthWest Airlines Smack Down

This is less advertising and more a demonstration of brands communicating directly with consumers. You know those two chicks said they were bullied, treated unfairly by Southwest Airlines because they were “too pretty”? Oh, the humanity! The company has released their response through major media outlets and achtung baby! Through YouTube, too. The use a “pretty gal” to relay their message in what we would call a very real world and almost snarky style. Pretty. Awesome.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!