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The SouthWest Airlines Smack Down

This is less advertising and more a demonstration of brands communicating directly with consumers. You know those two chicks said they were bullied, treated unfairly by Southwest Airlines because they were “too pretty”? Oh, the humanity! The company has released their response through major media outlets and achtung baby! Through YouTube, too. The use a “pretty gal” to relay their message in what we would call a very real world and almost snarky style. Pretty. Awesome.

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Freelance Writing: Advanced

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