The Week in Advertising: CBS Bought All Their Own Ad Space

Today on the Week in Advertising, we take a look at the part of the Super Bowl no one cared about &#151 CBS’ many, many promos for their many, many programs.

Did you know there’s a new trend out there where instead of shaking hands people now just slap one another in the back of the head? Thanks, NCIS!

OK, fine, Letterman’s ad was great and yes, NCIS/CSIxMiami-Vegas-NewYork-TheMoon are the most watched shows or whatever. But do we really need to be reminded of that? Sure, CBS sold out all their ad space but it seems more likely that they limited inventory by filling a bunch of space with useless promos.

More: Episodes of the Week in Advertising

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting this Thursday, February 16. Other speakers include Morin Oluwole (Facebook), Michael Brito (Edelman Digital), and Tim Devane (bitly). Register now.