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The Wheel of Concept Extends into PR World

Following the popularity of Tribal DDB’s Wheel of Concept (over 150,000 professionals reportedly gave it a spin) for digital advertisers who need quick, trendy ideas with instant concept boards to match, the agency is back with a new wheel for PR professionals. The Wheel of Concept: PR Edition will suggest that you tattoo your chosen brand’s logo onto the back of a celebrity, give away free swag with your adorned brand’s logo or send out a herd of young, hip street team members to walk around handing out coupons to strangers. Imagine the fun those young college kids will have sporting a t-shirt with your logo and harassing commuters! Maybe you can even get them to staff your cool new pop-up store at SXSWi.

Hopefully, we won’t have to wait until next summer for the Wheel of Concept: Cannes Edition.

 

 

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!