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This is How You Sell a Brick

Ogilvy’s Mat Zucker and a consortium of colleagues created a contest seeking to find savvy salespeople. The chore: sell a brick. Well, post a video of yourself explaining the benefits of a brick in a sort of elevator pitch viral way. Here’s a decent one. Could something nifty emerge from this agency contest. Gasp at the thought, then get back to work.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!