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‘Thor’ Marketing Blitz Includes Agent Test Kit

It looks like Campfire and HBO’s marketing team may have some competition when it comes to developing and sending out some intriguing marketing material. Though there’s no doubt that the Game of Thrones swag was pretty inventive, RP& and Brooklyn shop Dead As We Know It give the aforementioned parties a run for their money with the Agent Test Kit that promotes Thor as well as RP& client Acura’s role as official vehicle of Marvel’s fictional law enforcement agency, S.H.I.E.L.D.

The kit, which includes an invite from the agency’s director Nick Fury, comes with a series of tests and includes a nifty Livescribe pen, a vial of paralytic concentrate and what looks like a real scorpion in a jar. The Test kit directs “new recruits” to joinSHIELD.com, where you can connect to Facebook and create your own badge, complete tasks, watch the Thor trailer and indulge your special agent fantasies. Now, we await the imminent arrival of a Thor-themed taco truck on our NYC streets.

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