When Lollapalooza kicks off its annual Chicago invasion today, there will inevitably be the droves of concertgoers who spend more time recording music on their smartphones than actually watching the music, which this year comes from the likes of Nine Inch Nails, The Cure and Queens of the Stone Age. Three staffers from Leo Burnett – designers Derek Heinze and Adam Prewozniak and writer,  Jake Reilly – are attempting to put a stop to the digital nonsense, asking anyone who goes to a concert to experience the music on their one. Lighters are acceptable, although you can use those at your own risk.

After the jump, you can see more graphics for the movement, including a photo of Jane’s Addiction frontman/Lolla mastermind Perry Farrell signing his support on some posters (we’re sure the Yeah Yeah Yeahs approve as well). Oh yeah (“Superhero” joke).