Three-O Vodka Basically Lights $10 Million on Fire

While they reaped a modicum of goodwill with this year’s suggestive and sometimes sexy print campaigns, Proximo, the parent company of Three Olives vodka, has gone limp when it comes to translating the “O Face” effort for TV.

With $10 million to spend, New York boutique shop Agent16 is handling efforts for Three-O’s first foray into TV advertising, in turn creating around 10 spots including the one above that provokes us to put on our “Ugh” face instead.

More: “Bartender, There’s a Hair in My Drink”

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