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Thursday Odds and Ends

-Laurie Larson, a former Verizon client and ex-G2 and Wunderman media vet of as SVP, director of media strategy at ID Media on the Johnson & Johnson business.

-The dearly departed Beastie Boy Adam”MCA” Yauch made it a point in will not to use his likeness or music in advertising.

-Cleveland shop Marcus Thomas brings us more kids’ honesty for Ovaltine (example above). link

-Direct-response agency Mercury Media welcomed Kate Kalevich as director of client services for its short form division. She will work out of the agency’s Philly office.

-Oy vey, apparently winning $50K for texting is now a competition. link

-Are these five trends affecting agency budgets? link

-With its Verizon alliance looming, Redbox has hired some more leadership. link

-We ignored it for days, but we guess the “BiCurious Rover” Twitter feed is worth a glance. link

-Google is paying pocket change in the company’s wallet for infringing upon Apple’s Safari. link

 

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