-McCann alum Ale Lariu has launched a new widget via her shout platform and SheSays called “Find a Token Woman,” which she describes as a “a half-fun, half-serious digital tool that will help us create an ever growing list of talented women in fields where they may have been hard to find.” link

-VML Sydney launched what’s being dubbed “Australia’s biggest BlippAR activation” as part of a campaign for our shot of choice, Jameson (above). link

-Minneapolis’s Carmichael Lynch has hired Martin|Williams alum Betsy Burgeson as consumer engagement operations director, which basically means she’ll be charged with media planning/buying activities on CL’s Subaru account.

-Buzzfeed offers a nice snapshot of the makeshift offices of NYC. link

-We’ve been told Draftfcb SF is behind this 8-bit Facebook game for Del Monte’s Kibbles ‘n Bits brand. link

-iProspect and Yahoo offer five tips on how to boost your search ad ROI. link

-Apple’s “apology” to Samsung over accusing the latter of ripping off its iPad design for the Galaxy Note, did not amuse the U.K. court. link