Thursday Odds and Ends

-Nestle’s reviewing its direct marketing arrangements. link

-MySpace is giving up its fight with Facebook. link

-A German org called Heart’s Desire Association has a better way for you to earn good karma with your cash. link

-Right in time for Halloween, horror marketers are hopping on the social media bandwagon. link

-New Orleans branding firm Trumpet launched its affiliate Trumpet Ventures. link

-New York/Stockholm prodco B-Reel Films signed director Jens Sjogren to its roster. link

-Cablevision-owned, New York-based pub Newsday is becoming stingier with its online content. link

-Burger King and Microsoft make for strange, gluttonous bedfellows. link

-KFC is giving out more free grilled chicken! link

-Siegel+Gale has unveiled a new “brand revitalization project” for non-profit rehab joint Phoenix House. link

More: “Wednesday Odds and Ends”

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.