PRNewser TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC GalleyCat

Tiger Woods’ Libido Costs Loyal Sponsors $12 Billion

tiger-woods-sad.jpg

That’s the tally according to E! Online, which cites a recent study conducted by UC Davis econ professors who researched stock market returns for Tiger’s sponsors in the 13 trading days immediately following his Thanksgiving debacle. Nike, Gatorade and EA Sports took a $6 billion hit combined for standing by Woods, while Accenture basically disappeared from his life unscathed.

More: “For the Last Time (Maybe), TAG Heuer and Tiger are Simpatico

Mediabistro Course

Applied Web Analytics

Applied Web AnalyticsStarting November 24, learn how to use metrics to drive your business goals! In this course, you'll learn how to set goals and produce results based on data, identify and track the KPIs for your website, and integrate your analytic efforts into your overall marketing strategy. Register now!