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Tiger Woods’ Libido Costs Loyal Sponsors $12 Billion

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That’s the tally according to E! Online, which cites a recent study conducted by UC Davis econ professors who researched stock market returns for Tiger’s sponsors in the 13 trading days immediately following his Thanksgiving debacle. Nike, Gatorade and EA Sports took a $6 billion hit combined for standing by Woods, while Accenture basically disappeared from his life unscathed.

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