Ogilvy and Mather NY’s latest spot for Time Warner Cable Sportscast, “Crazy,” directed by David Gray, asks if it’s crazy to love football so much that you do things that might be a little…unusual.
The simple :33 spot highlights a series of super-fan behaviors as a humorous way to advertise how missing a game is what would really make you crazy. The spot may have been more effective if they had went a little further out there with the “crazy” fan behaviors though, as most of them are pretty tame. The touchdown dance one, in particular, could have been replaced with something a little “crazier.” A lot of people don’t know how to dance.
Wearing the same outfit every game day? Setting up your daughter’s Brownie troop in shotgun formation? Growing a lucky beard?
No, Time Warner, that’s not crazy. But accidentally broadcasting porn on a children’s channel is. Credits after the jump.Credits:
Client: Time Warner Cable
Product: Enjoy Better
Agency: Ogilvy & Mather NY
Exec. Creative Director: Tommy Henvey
Copywriter: Darius Alaie
Art Director: Jolanta Aerts
Agency Exec Producer: Patti McConnell
Agency Asst. Producer: Garrett Crabb
EP, Music: Karl Westman
Production Co.: Station Film
Director: David Gray
Managing Partner: Stephen Orent
Partner/Exec. Producer: Thomas Rossano
Producer: Michelle To
DP: Tami Reiker
Editorial Co.: Crew Cuts
Editor: Mark Harrington
Asst. Editor: Jacob Trill
Online Artist: Eric Schwalbe
Exec. Producer: Nancy Shames
Producer: Jessica Gonsalves
Finishing and VFX Prod.: Stephanie Norris
Telecine: Nice Shoes/Lez Rudge
Record/Mix: Heard City/Eric Warzecha
Music Co.: JSM
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