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Tiny Rebellion, Bolthouse Farms Unveil ‘Food Porn Index’

Food Porn Index

Bolthouse Farms and their creative agency Tiny Rebellion created the interactive website FoodPornIndex.com to track mentions of different kinds of foods on Twitter and Instagram.

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Not surprisingly, unhealthy snack foods tend to dominate the food porn universe, in fact “at any given moment, there are over 6 million mentions of bacon on Instagram!” That’s a whole lot of bacon. Similarly popular items include cake, burgers and pizza. By the Food Porn Index’s count, unhealthy food currently accounts for 71% of all food porn. Since Bolthouse Farms believes fruits and veggies are getting the shaft, they’re encouraging people to post more healthy food porn. They “believe if we can change the way people think (and post) about fresh fruits and veggies, we’ll make the world a healthier place.” The site also employs humor, music and games like Beet Box, Pizza Bot, and this trippy mushroom animation. Despite the predictable dominance of junk foods, the Food Porn Index is not without its surprises, such as carrot posts outnumbering posts of potatoes. And who knew condiments got so much love? Whether or not the Food Porn Index achieves its goal of increasing the amount of healthy food porn,  it sure is a lot of fun.

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