TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

TiVo Taps Olson for AOR Duties

After handling advertising and digital work in-house in recent years, TiVo is thinking outside the box, so to speak, and has named Minneapolis-based Olson as its new agency of record for advertising, web, consumer PR (previously handled by Allison + Partners) and social projects. There was a review for the TiVo biz, though no word yet on who else participated.

In a statement, Doug Bieter, TiVo’s VP of consumer sales and marketing says, “We were impressed by the depth and breadth of Olson’s ideas and their ability to seamlessly integrate the multiple aspects of our market differentiation and bold plans for the future. By retaining an agency of Olson’s stature, we are consolidating best-in-class advertising, digital and PR strategies that will be a tremendous asset as we build our brand and spread the word about the distinct value of the TiVo experience.”

According to those in the know, after a bit of a rough patch, TiVo has been on an upswing since last year (check out the brand’s Q4 report for context). Wit the win, Olson, which also picked up AOR duties for Saucony in recent months, is now in the process of developing “a multi-channel brand enhancement effort” for its newest client.

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!