Today on the Menu: Publishing Needs Marketing Help, Big Time

Today’s guest on the Morning Media Menu was Peter Ginna, publisher and editorial director at Bloomsbury Press. The discussion centered on the needs of publishers these days, who are running on diminished time, staff and funds.

The problem is that the industry is short of marketing strategy, and people to implement it. Ginna recommends newcomers pay special attention to developing social media and marketing skills, no matter what their specialty.

More: Episodes of the Menu

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.