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Today’s odd ad: W+K latest for Honda

Reminiscent of the Lexus ads of a few years ago that showed tropical forests and coastlines and nothing else (I think it was Lexus at least — feel free to correct me if needed) — comes W+K’s latest ad for Honda.

Sure you can drive traffic to the website mentioned in the ad (and this is going along with the whole “integration” theme that agencies work with their clients) — but I don’t see the point to the entire thing.

It is one of a series of ads themed around skydiving — but someone please tell me what it has to do with selling cars — or cars in general, at all?

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