TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toms Shoes Makes a Human Piano

Even though Toms is apparently “no longer a shoe company” according to a statement from its founder at SXSW, it doesn’t mean they can’t advertising like a shoe company, does it? To do so, the company enlisted the help of visually-striking director Mac Joseph, who created a faux flash-mob human piano in a park.

Though Toms also makes shoes for men (including a leather wedding edition of the slip-on sneaker), this spot is all about cute girls in tight pants, who are generally the demographic you see wearing Toms for biking around their urban environments. Really, this spot is a cool, well-executed idea that showcases the product in an interesting way. And, much to the delight of the hipsters who will rock Toms for their summer music festival pilgrimages, the charitable shoe company is outfitting its models with American Apparel clothing.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!