Too Gross For Words: O.J. Simpson And Ad Space

What’s grosser than gross? Thomas Riccio (pictured above) is a witness in the upcoming O.J. Simpson trial. Right. You do remember that the deeply soiled football star was recently accused of robbery and kidnapping, yeah?

Riccio, who co-owns the auction house Universal Rarities, was with Simpson when they confronted a dealer who was supposedly selling ill-gotten O.J. memorabilia. Then the guns came out. Then the violence. You know how O.J. can get.

So, this dude Riccio is a key witness in the case and he wants to charge brands $7,000 for a magnetic ad on his limo or $6,000 for a logo placement on his hat. Check this out (you can see Riccio being innovative here) for $5K he’ll dine at your restaurant on the night that he testifies.

What’s even grosser than that? There’s a real live advertising and marketing executive involved in selling this nasty-ass idea. Jon Fondy was once an actor himself, which explains how he’s willing to take on Riccio. Anything to stay in the spotlight, right? He told the press that:

“The attention is enormous. We’ve been approached now by online gaming companies, clubs – it’s a little more enticing for them.”

Uh-huh. Just because something might make you cash, doesn’t mean you do it. Did we learn nothing from the Judith Regan/”If I Did It” book boondoggle?

[source]

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.