TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toshiba Experiences the Butterfly Effect

As Ashton Kutcher found out in the 2004 thriller The Butterfly Effect, small decisions can lead to huge consequences. Actually, I never saw that movie, so I don’t know if he found that out or if someone in Hollywood decided it was a nice title for a film, which it was. But, just as I assume Mr. Demi Moore‘s character learns about the intricacies of the paths we choose, so too does Toshiba assume Murphy’s Law when creating the perfect laptop.

The above spot is the first of two in a new branding effort from agency Goodness Mfg. As you can see, had Toshiba not included an “impact smart hard drive” in its laptops, a clumsy satellite custodian would have inevitably caused a city-wide blackout, sour milk and a zombie apocalypse. The ad never explains what an impact smart hard drive has, but apparently it had something to do with not causing outlets to short circuit after someone drops their laptop on the ground. See what happens when Toshiba doesn’t include a WiFi connection on a TV after the jump.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!