TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toth+Co Enlists Drew Brees for Wrangler

With football season around the corner, Toth+CO enlists Drew Brees in their latest spot for Wrangler’s new Advanced Comfort Jeans. And the results are…exactly what you’d expect from a Drew Brees Wrangler ad.

Brees sits on a cooler on the back of a truck, plays some football with his buddies and his son, and takes his lady out to dinner. Pretty generic stuff. Interspersed with this footage are graphics of Wrangler’s “4-way flex technology” which offers “20% stronger” reinforced fibers. And the spot ends, of course, with Brees delivering the longtime tagline of “Real. Comfortable. Jeans.” There’s nothing fresh here, but fans of Brees, and football fans who can’t wait for the new season, should still find it a welcome sight.

Credits:

Creative Director/Director: Mike Toth

Director of Photography: Thatcher Adams

Photographer/Director:  Anne Menke

Designer: Jamie Randazzo

Sr. Producer: Yvonne Barriga

Account Director: Holly Wheeler

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!