TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Toyota Tacomas Are Invincible According to Strange Saatchi LA Ads

Even though the Toyota Tacoma is a truck, it can beat the Grim Reaper at chess. I’m not sure if this is a clouded reference to the 1957 movie “The Seventh Seal,” but regardless, it’s a strange spot from Saatchi & Saatchi LA, and part of a new Toyota Tacoma VS campaign that shows the truck taking on, in addition to Mr. Reaper, a mime, a magician, and a girlfriend with a tear duct issue. The four spots are hit-or-miss and embrace a brand of awkward humor that might not mesh with the truck-buying sector of America.

All four commercials do, however, promote a Tacoma feature, and during a time when randomness seems to be a common weapon of choice for creatives, specificity counts for something. You can watch the remaining three ads after the jump.

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!