TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

TracyLocke Locks Reebok Retail Biz

Perhaps lost amidst all the pomp and circumstance surrounding Reebok’s reunion with DDB, the latter of which has grabbed the baton once again from McGarryBowen on global AOR duties, is that the retail portion of the business for the footwear/sportswear brand was also in play. Well, while details are scant at the moment, we’ve received confirmation from those in the know that Dallas-based TracyLocke has recently emerged as winner in the retail pitch, though fellow participating agencies and even incumbent haven’t been disclosed (we’re still pressing to find out the latter, at least).

As a result of Reebok’s decision, TracyLocke will work on the launch of branded stores, merchandising, launch of new brands, and special limited time offers of “their classic line” (as always, we’re hoping for the Pump) among other duties. To address another TracyLocke matter that a tipster brought up, this concerning its Pepsi business, we’ve been told that the agency is in the process of developing full-scale digital teams in its office in New York’s SoHo neighborhood as well as Dallas to service said client. From what we hear, no layoffs have occurred as a result of any TL transitions.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!