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Translation Goes Back to School for Champs Sports

Translation has a new back-to-school campaign for Champ Sports, entitled “Game Loves An Audience.”

That phrase appears on screen, leading in to the brand’s “We Know Game” tagline following short vignettes in several 30-second spots. For the most part, Translation keeps things pretty simple. “Practice,” for example, is a montage of players training for the upcoming season at football practice, ending with the coach riling the team up with a chant. “Joy Ride” and “First Period” (which we’ve included after the jump) are similarly straightforward (and self-explanatory) eschewing any dialogue for a focus on Champs Sports’ products. You have to wonder if maybe they could have benefited from a little more substance, though.

Credits:

Advertising Agency: Translation, USA
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
President: Nils Peyron
Executive Creative Directors: Jay Berry, Marc d’Avignon
Creative Director: Mat Jerrett
Associate Creative Director / Copywriter: Matt Herman
Associate Creative Director / Art Director: Matthew McFerrin
Art Director: Adam Chang
Copywriter: Greg Dyer
Art Director: Allison Bulow
Copywriter: Jameson Rossi
Director of Content Production: Miriam Franklin
Producer: Carole McCarty
Assistant Producer: Monica Johnson
Head of Brand Strategy: Tim Flood
Strategist: Shon Mogharabi
Music Supervision: Nick Pacelli
VP Account Director: Daniel Mize
Account Supervisor: Patrice Caracci
Account Executive: Steven Molinari
Asst. Account Executive: Jackson Brodie

Production Company: @radical.media
Director: Michael Lawrence
Director of Photography: Alex Disenhof
Executive Producer: Donna Portaro
Line Producer: Scott Cunningham
Editorial Company: Cut + Run NYC
Editor: Dayn Williams
Assistant Editor: Katie Pehowski
Post Executive Producer: Rana Martin
Post Producer: Olivia Chiu
Post Producer (“Practice”): Ellen Lavery
Telecine Company: CO3 NYC
Colorist: Damien Vandercruyssen
Producer: Katie Andrews
Assistant Colorist: Matt Paul
On line: Cut + Run
Flame Artist: Joseph Grosso
Assistant: Matt Dolven
Producer: Julia Williams
Audio Post: Heard City
Mixer: Evan Mangiamele
Executive Producer: Gloria Pitagorsky
Producer: Katie Flynn
Music by: Elias Arts
Creative Director: Greg Grifith
Producer: Matt Phenix

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