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Tribal DDB Does A Solid For Mankind

American Idol is one of the many programs that relies on schadenfreude as its back bone. The word describes that sick, but pleasurable feeling us nasty humans get when we enjoy in the misfortunes of someone else.

The spot above, from Tribal DDB Hamburg, is for T-Mobile and takes the very relevant idea of schadenfreude and spits it back out as inspiration. Nice job.

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