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Troika Rebrands A&E

A&E hasn’t been the serious “Real. Life. Drama.” channel it once presented itself as for a long time, and the current network bears little resemblance to its former self, so a rebrand only seemed obvious. Troika, who also recently rebranded the Encore channels, delivered a more appropriate brand image for the network now most know as the channel to turn to for marathons of Duck Dynasty.

In addition to Duck Dynasty, sadly the most-watched nonfiction series in cable history, the rebrand also focuses on recent hits Bates Motel and Longmire. Touting the network’s “100% original programming lineup” and recent successes makes sense for the network, which really couldn’t be more different from the channel that¬† called itself “Arts and Entertainment.” “Be Original” works as both the tagline and “internal brand platform,” anchoring the rebrand while simultataneously touting the 100% original content of the network and the distinct characters of its most-watched shows. You can get a good idea of the rebrand from the montage above, but for the full experience head here for an in-depth case study.




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