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Tuesday Morning Stir

-Former Adweek editor Michael Wolff tells us what he thinks the ad biz is sorely lacking. link

-A little bit of Halls adds plenty of swagger in a new effort from Ogilvy Cape Town (above).

-L.A.-based post-production company Therapy signed multi-disciplinary editor Lenny Mesina to its roster.

-Sir Martin Sorrell says “horizontiality” will be WPP’s focus come 2013. link

-Those damn bots are costing online advertisers $1.5 billion a year in wasted ad spend. link

-Ogilvy Chicago CD/copywriter Andrew Gall and freelance designer/Cramer-Krasselt alum Matt Webb are behind a new chooose-your-own-adventure book dubbed Make Your Own Bucket List. link

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Copywriting: Creative Ad Writing

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