-Perhaps as a swan song for The Office, Tongal is crowdsourcing a Super Bowl ad for Dunder Mifflin, the fictional paper company from the show that was brought to life in late 2011 when NBCU teamed up with Staples’ unit Quill to sell real DM products. link

-With the Super Bowl almost upon us, R/GA has created a “Red Zone Reality” video to further explain its NFL season-long data visualization effort dubbed “In the Red Zone” (above).

-The FDA has tapped Draftfcb New York to create a multifaceted anti-tobacco campaign that’s expected to break in late 2013/early 2014. DFCB NY will partner with Fleishman-Hillard on PR, subject-matter company Danya International, social media shop NMS, and Initiative for media buying.

-PR legend Daniel Edelman has died at the age of 92 from heart failure. link

-Now that he’s confessed to Oprah, Lance Armstrong is reportedly in talks to return the sponsorship money he was paid be the United States Postal Service. link