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Tuesday Morning Stir

-Nonprofit ad watchdog group TruthinAdvertising.org has launched its first-ever national ad campaign (above). link

-Digital agency Reactive is behind a new feature dubbed “Incredible You,” which is part of Weight Watchers Australia’s “Awaken Your Incredible” campaign. link

-McDonald’s, with the help of Leo Burnett London, has launched a new interactive site for customers (complete with character creation) across the pond with “Little Piccadilly.” link

-The folks at D&AD are planning to set up a free online archive of all their award-winning ads. link

-L.A.-based integrated marketing shop Radley has promoted founding partners Kurt Spenser to CCO, Antonio Cicarelli to ECD of design/animation and Brandon Hill to president of television. link

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