-Paulo Coelho joined San Francisco’s Pereira & O’Dell as ACD and will work across the agency’s client roster.

-L.A.-based prodco Uber Content signed director Molly Schiot for worldwide commercial representation.

-Bullet and Blast Radius teamed up to create an online effort for Bacardi called “Unwrap the Night.” link

-Isiah Mustafa returns, this time as “MANta Claus” in an Old Spice holiday effort from W+K (above). link

-ZenithOptimedia predicts global ad spending will increase 3.5 percent from last year in its latest report. link