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Tuesday Odds and Ends

-Kraft Mac & Cheese/CP+B’s tweet-inspired spots continue to roll out. link

-JWT NY alum Joe Calabrese joined Deutsch NY as EVP, director of content production.

-SapientNitro was appointed AOR for Skoda Auto Russia.

-Big Spaceship welcomed Matthew Lipson as VP of client strategy & engagement and Becca Beacham as client engagement manager.

-Accenture’s agency search is nearing the one-year mark. link

-Comedy Central has a new EVP of marketing. link

-Someone’s crazy enough to predict that Windows Phone 7 will outsell Blackberries and iPhones by 2015. link

-W+K London’s Neil Christie calls agency billings “bullshit.” link

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Copywriting: Creative Ad Writing

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