-In case you missed it, former R/GA SF C/D Ted McCagg, who’s now freelancing in Portland, decided to stage a March Madness-style tournament to find the best word ever. The tourney has now ended. link

-With the help of The Martin Agency, Morgan Stanley celebrates the name change of its U.S. unit Morgan Stanley Smith Barney to Morgan Stanley Wealth Management and in the process, shows what its employees are made of via web and print. link; link

-AKQA CCO Rei Inamoto has been promoted to CCO/VP and will now oversee the New York office.

-Fidelity Investments appointed Draftfcb as AOR for its acquisition-based direct marketing business in the personal investment sector.

-Definition 6 discusses the importance of acquiring earned media/strategic content distro company Synaptic Digital. link

-Former 72andSunny director of earned media Kerry Fitzmaurice has officially joined Mother NY to run new business and comms.

-From what sources tell us, what you see above is Arnold’s first work for University of Phoenix since winning the school’s lead creative business back in May.

-The One Club is teaming up with Digital Kitchen to bring its One Show Creative unConference to Chicago on Nov. 2. link

-L.A.-based Zugara has been issued an augmented reality/retail patent for a “virtual dressing room.” link

-So, what does the ad industry think about Microsoft’s “Do Not Track” plans? link