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Tuesday Odds and Ends

-San Francisco shop Pereira & O’Dell has beefed up its Brazilian outpost by winning Fiat’s social media biz and adding managing director Michael Lent to the fold.

-McCann NY, Bekton Media Group and interactive design firm AllofUs have collaborated on the web store for recently resurrected jeans brand, Paper Denim & Cloth. link

-Deutsch New York says why not go bigger in a new spot for PNC Bank (above).

-Directorial team Anthony Atanasio and Valerie Martinez have joined Motion Theory’s commercial roster for U.S. representation.

-Mark your calendars for Oct. 23, Apple fanatics. link

-Omnicom-owned strategic branding firm Siegel+Gale announced the results of its third annual “Global Brand Simplicity Index.” link

-Following a “competitive review,” Minneapolis shop Haberman picked up social, event planning, PR and long-term marketing planning duties for clothing brand, prAna.

-Thanks in part to the Olympics and the presidential election, Gannett reported gains in Q3 earnings and revenue. link

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