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Tuesday Odds and Ends

-Fast-food company A&W, which we all know for its root beer among other things, has appointed Lexington, KY-based Cornett Integrated Marketing Solutions as its new creative AOR. link

-Women’s apparel brand lucy activewear appointed Minneapolis-based mono as its AOR. First work from the new, lowercase-loving partnership will launch in Q3 of this year.

-Doner has taken over for Thayer Media as media AOR for the Marie Callender’s brand.

-Red Lobster has launched its first Spanish-language ad campaign (above) courtesy of Wing, a unit of Grey, which of course won the Darden chain’s ad duties back in 2010.

-L.A.-based Arcade Edit welcomed Will Hasell and Nick Rondeau to its roster.

-VW’s irrepressible spot, “The Force,” cracked the top 10 in the One Club’s list of the best automobile commercials from the past 25 years.

-MDC-owned, San Diego/NY based Vitro has picked up AOR duties for burger chain, Red Robin.

-Kevin Goetz, one-half of directing duo the Goetz Brothers, has joined the roster of L.A.-based commercial prodco, Traveling Picture Show Company. Goetz’s reel can be seen here.

-Along with taking on an expanded role as managing director of bi-coastal/London prodco Epoch Films, founder Mindy Goldberg has added former Directors Bureau EP Melissa Culligan to the roster. Meanwhile, Goldberg’s partner at Epoch, Jerry Solomon, is departing the company to pursue other ventures.

-Minneapolis agency Preston Kelly has hired production designer Tera Gilmore, account supervisor Dan Ryan, and community manager Krissy Welle.

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