Twitter to Charge Brands if They Want to Tweet
Finally, Twitter has made a step in the direction of revenue. The company said it will ease its way into a paid-plan, and didn’t give any hint as to what the rate card would be — or what what kinds of services would be offered. So nothing is set in stone yet — but the debate seems to be how Twitter would determine whether a brand or an individual is behind an account.
MarketingMagazine:
“But Bob Pearson, vice-president of communities and conversations at Dell, said: ‘If it becomes complicated and costly, our instinct would be to move elsewhere.’ Robin Grant, managing director of social media agency We Are Social, said Twitter could charge for display ads or to access customer information for marketing.”
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