Uniqlo Slips on Parkas in the Summer

Japanese clothier and branding whizzes Uniqlo have teamed up with native agency Dentsu and digital production shop Bascule to refit 1000 random locals with Uniqlo parkas. It’s the perfect time of year after all for such attire, so explore another quirky and dizzying site from the Far East company that encapsulates the brand’s Tokyo Fashion Map campaign while introducing you to a horde of stylish Japanese hipsters.

Set to the tune of expectedly cute, chipper electro-pop, the site lets you explore images and video while traveling horizontally and vertically without the need for Dramamine.

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