TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

United Bids ‘Namaste’ to Global Travel

If you feel like getting in the multilingual mood, here’s a new spot from McGarryBowen for United Airlines dubbed “Pecan,” which features an assortment of languages including Italian, French and Japanese. The globe-trotting spot hypes the airline’s travels to Europe, Asia and Central America, starring one character who knows his way around foreign languages. It’s breezy, quick and painless and includes the classic “Rhapsody” theme, but we do miss the most recent United theme redux. Credits after the jump.

Creative:
GCD (Copy): David DiRienz
Sr. Art Director: Doug Hanshaw
Sr. Copywriter: Jill Beeler
Producer
Sr. Producer: Cara Brophy
Account
Managing Director: Ida Rezvani
Acct. Managing Director: Jamie Ross
Acct. Supervisor: Eleanor Solomon
Music Production
MD, Global Music Production: Jerry Krenach
Sr. Music Producer: Jean Scofield
Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!