Urban Outfitters Pushes Hideous Anti-GOP T’s

While on the surface, it just looks like a horribly designed T-shirt sounding the death knell for the GOP, Gawker exposes the potentially nefarious branding strategy behind this $24 eyesore.

Urban Outfitters is filled with irony beyond the messages on its shirts having been founded by ultra-conservative Richard Hayne but being one that caters mostly to liberal twenty-somethings. Hayne seems to be testing the “they’ll buy anything” notion here, baiting his target audience to buy this grade school-designed “R.I.P. GOP” T-shirt as perhaps part of some pro-GOP social experiment. To quote Johnny Rotten, “Ever feel like you’ve been cheated?”

More: “Starbucks Food Redo: Yea or Nay?”

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.