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VB&P Conjures Some Google Maps Magic

For its first work for Google, SF-based Venables Bell & Partners along with prodco 1st Avenue Machine went all out with the above online spot for the company’s ubiquitous Maps tool.

As you can see, VB+P decided to concoct a real life Maps equivalent, resulting in a giant, labyrinth-inspired cube that requires two people to operate. Eventually, the familiar leads to the unexpected as the cube flips and the blue marble suddenly enters a mall. Wait, Google Maps can access mall directories? And public transportation maps? And suggest alternate routes of travel when traffic becomes an issue? Well, for Maps’ less popular features, a viral spot like this is a clever way to reintroduce consumers to a product they’ve already grown to rely on.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!