TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

VB&P Conjures Some Google Maps Magic

For its first work for Google, SF-based Venables Bell & Partners along with prodco 1st Avenue Machine went all out with the above online spot for the company’s ubiquitous Maps tool.

As you can see, VB+P decided to concoct a real life Maps equivalent, resulting in a giant, labyrinth-inspired cube that requires two people to operate. Eventually, the familiar leads to the unexpected as the cube flips and the blue marble suddenly enters a mall. Wait, Google Maps can access mall directories? And public transportation maps? And suggest alternate routes of travel when traffic becomes an issue? Well, for Maps’ less popular features, a viral spot like this is a clever way to reintroduce consumers to a product they’ve already grown to rely on.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!