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VB&P Welcomes New Group Strategy Director

U.K. native Richard Cordiner recently moved across the pond and into the Bay Area to take on the role of group strategy director at Venables Bell & Partners. The San Francisco-based agency brought Cordiner on because according to a statement from his new boss, VB&P partner/head of strategy Lucy Farey-Jones, “He comes to us with both the discipline of traditional account planning and a passion for all the new ways a brand can engage its fans.”

During his time in the U.K., Cordiner served as a planning director and led global strategy on Land Rover and Virgin Atlantic while at RKCR/Y&R. Prior to that, he spent nearly three years at Leo Burnett London in a similar role and worked with clients including McDonald’s, Blackberry, Kellogg’s and Miller.

Hey, every once in a while, planners deserve a shout-out here, too.

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